News and Announcements

Sunday, November 29, 2015

Pochology Academy Teaches Personal Branding in San Pedro College of Business Administration

Over 300 Junior and Senior students of San Pedro College of Business Administration in San Pedro, Laguna gathered at the Elmer A. Ching Hall for an afternoon filled with fun and learning on the subject of personal branding. The event, “Soar High, JBEA!” was organized by SPCBA’s Junior Business Executives Association for Marketing and HR students with the theme “Establishing your Personal Brand.”

Ada Cuaresma on Soar High JBEA Seminar

Three speakers were invited to each share their knowledge and expertise on personal branding. After some opening remarks and a song number from one of the students, the seminar began with Voice Care Philippines’ Executive Director, Ada Cuaresma. Ada shared her inspiring story on how she went from living a so-called normal life, to living her passion of training and motivational speaking. She also set an example of personal branding by talking about Pocholo “The VoiceMaster” Gonzales, and how he established his VoiceMaster brand not only because of his voice acting expertise, but because of the people he inspired and empowered with his voice, through training, radio broadcasting, and motivational speaking.

Venchito Tampon Speaks at JBEA Seminar

Up next is Sharp Rocket’s Co-founder and CEO, Venchito Tampon. As a young entrepreneur at the age of 22, Venchito has a lot of experience and learning when it comes to establishing a brand, for both himself and his company. Not only did he entertain the audience with his funny jokes and stories, but he also motivated them to find their passion and build their personal brand around it.

Both Ada and Venchito are member speakers of Pochology Academy – Pocholo’s team of trainers and motivational speakers that are dedicated to inspiring people towards greatness, excellence and success.


Saturday, November 28, 2015

Pochology Academy Holds Teambuilding for Makati City Hall’s YSDD

Pocholo “The VoiceMaster” Gonzales has taken his motivational speaking and training expertise to the next level with POCHOLOGY ACADEMY, his very own training organization that aims to inspire every ASEAN citizen towards greatness, excellence and success. Composed of young, vibrant, energetic trainers and motivational speakers, Pochology Academy offers seminars, workshops and teambuilding events, teaching life skills that will not only inspire and motivate, but also empower people to reach their highest potential.

The VoiceMaster motivates Makati City Hall's Youth and Sports Development Department

On November 27, 2015, Pochology Academy travelled to the beautiful La Virginia Resort in Batangas to facilitate a half-day capacity building seminar for Makati City Hall’s Youth and Sports Development Department. Together with his team, Pocholo taught the 100-staff department on building an effective team.

The seminar started with Pocholo’s motivational talk entitled “Purpose-Driven Work.” He started by sharing his experience as a professional, as an entrepreneur and as a leader, and how he has developed his skills with the belief that there is greatness inside of him that he can impart to everyone he works with. His talk focused on self-development, and the essential elements that makes a person successful. He shared the importance of setting goals, having the right attitude and being open to learning, in order to develop one’s self as a well-rounded individual, consequently making him a great contributor to a team. Pocholo also shared his experience on working with the youth, and how YSDD can build better programs that would help young people develop and use their skills and talents towards positive social change.

YSDD Teambuilding Activity - House Rules

The teambuilding proper commenced after Pocholo’s talk. The facilitators – Ada Cuaresma, Andrew San Fernando and Joan Banagan – led the group in activities that reinforced creativity, collaboration and teamwork. The activities were followed by a reflection, where some volunteers shared their insights on the importance of communicating with their colleagues to come up with ideas, foster camaraderie and work together towards a shared vision.

YSDD Group Photo with the VoiceMaster

The YSDD team left the seminar with a more positive vibe and excitement in carrying out their work in the department.


Thursday, November 26, 2015

The VoiceMaster on Market Analysis and Digital Marketing on the Asia E-Commerce Expo 2015

TAG Media and Public Relations has yet again held another successful event at the SMX Convention Center, and this time, it’s for digital marketing enthusiasts. The Asia E-Commerce Expo 2015 happened on November 25, 2015 with the theme “Empower. Connect. Inspire. Learn.”

The VoiceMaster at the Asia E-Commerce Expo 2015

The event featured distinguished speakers, panelists and moderators, discussing e-commerce topics such as digital marketing, e-payments, CRM, and startup online innovations. Speakers and panelists include premier digital marketer Janette Toral, Payoneer Brand Ambassador Allan Donato, Constantin Roberts of Zalora, well-known motivational speaker Chinkee Tan, and James Jimenez of COMELEC, among many others.

Pocholo “The VoiceMaster” Gonzales was the moderator of the second panel with the topic “Market Analysis and Digital Marketing.” The panel consists of Camille Montejo of Tree Top Adventure, motivational speaker and author Chinkee Tan, Jacqueline Van Den Ende of Lamudi, Kristian Melquiades of Viber, and James Jimenez of COMELEC.

Panel on Marketing Analysis and Digital Marketing

The panel focused on how each organization utilizes digital marketing strategies and how it benefits their business. Pocholo started the discussion with a question on how they utilize digital marketing to market to the youth, since young people are the ones who spend most of the time in social media. They also discussed how the companies use the internet for customer service, and how it helps in advocacies for organizations such as COMELEC, and physical businesses like Tree Top Adventure (which is an amusement park). There were also some questions from the audience, where the panelists got to share tips and success stories in terms of online advertising, social media and search engine optimization.

Although light and conversational, the panel was very insightful and informative, as it gave various perspectives on approaching market analysis for digital marketing, given the diversity of the industries of the panelists.


Wednesday, November 25, 2015

The VoiceMaster Speaks at the ASEAN Youth Expo

On November 20-24, 2015, thousands of young people from the different ASEAN countries gathered at the Pluit Village in Jakarta, Indonesia for the 2015 ASEAN Youth Expo.

ASEAN Youth Expo 2015

The government of Indonesia, in partnership with the OTP Foundation, held the ASEAN Youth Expo 2015 with the aim to encourage the young people of the ASEAN to contribute to their dreams in fostering great unity to ASEAN countries and cultivate its strengths. With the theme “The ASEAN Action,” the lineup of activities centered around marine life and how it can be cultivated through different aspects such as modern entrepreneurship, youth capacity development, team work, and marine ideologies.

The week-long event featured cultural performances, workshops, education and scholarship opportunities and a marine expo.

The VoiceMaster Speaks at the ASEAN Youth Expo in Jakarta Indonesia

Pocholo “The VoiceMaster” Gonzales was invited to speak at the expo for the public talk show they called “The Golden Pitch,” which happened on November 21st. He was joined by other youth leaders and entrepreneurs onstage to share their expertise on how to pitch in an idea that can be turned into a business, advocacy or social enterprise. The VoiceMaster talked about personal branding, and shared his expertise on how someone needs to be able to communicate WHO THEY ARE in order for people to buy in to the idea that they are pitching. He delivered some inspiring and motivating words to the young audience, especially on how each person can live out their passions and aspirations in order to inspire other people to do the same. The VoiceMaster encouraged the audience to take action and bring out the greatness that’s within them. Of course, the VoiceMaster was prodded to showcase his voice acting talent by imitating famous cartoon characters.

With the ASEAN Integration, events such as the ASEAN Youth Expo becomes another step towards achieving the ASEAN vision 2020 – to become  a concert of Southeast Asian nations, outward looking, living in peace, stability and prosperity, bonded together in partnership in dynamic development and in a community of caring societies.


Monday, November 23, 2015

Voice Care for Teachers Workshop: 1 Year Ago

First Voice Care for Teachers Workshop November 2014November 17, 2014, the first-ever Voice Care for Teachers workshop was held at the Creativoices office in Makati. It was a free workshop in celebration of World Teacher’s Day. The workshop only had 3 participants, the first 3 Voice Care Ambassadors.

Fast forward to a year after, the Voice Care Philippines training team has travelled to various parts of the country to teach the Voice Care for Teachers workshop. From Luzon (Baguio, Pampanga, Tarlac, Bulacan, Bataan, Cavite), Visayas (Iloilo) and Mindanao (Bukidnon, Zamboanga), thousands of teachers have learned the science and art of voice, and how it can be applied to their vocation.

Voice Care for Teachers is the flagship training program of Voice Care Philippines, a training organization whose mission is to equip professional voice users with knowledge and tools to save their voice, save their career. The organization was founded by Pocholo “The VoiceMaster” Gonzales – veteran voice artist, experienced radio broadcaster, internationally-awarded youth advocate, author and highly sought-after motivational speaker and trainer. With an innate passion to teach and pay forward, Pocholo has high respect for teachers and recognizes the importance of their role in nation-building.

“When I started thinking about how I can be of service to teachers, I took 2 of the things that I do best – voice acting and motivational speaking – together and created a program called ‘Voice Acting for Effective Teaching’. The goal was to help teachers use voice acting techniques to capture and sustain their students’ attention, especially with the young people today having short attention span and access to more information than they know what to do with.”

Pocholo recalls how the program had a very short lifespan. “I only did the workshop ONCE, in March 2, 2013. After my talk, a teacher approached me and said (with a hoarse voice), ‘This is great, but how can I (teacher) use voice acting if I don’t even have voice to begin with?’ That question struck me, and I realized that more than being able to PLAY with their voice, teachers have a much bigger need to learn how to TAKE CARE of it. Right there and then, Voice Care Philippines was born.”

Voice Care for Teachers Workshop all over the PhilippinesSeveral months of research made it clear to Pocholo that there’s practically no one teaching professional voice users how to take care of their voice and prevent voice problems, especially for teachers, whose occupation places a great demand on their voice compared to others. In 2014, Pocholo formed the Voice Care team, including Ada Cuaresma, who became the Executive Director, and Andrew San Fernando, who is one of the trainers of the workshop. Both Andrew and Ada were Pocholo’s students in Voiceworx, his basic voice acting and dubbing workshop.

Voice Care for Teachers is a 2-day workshop that teaches teachers the science of taking care of the voice, and the art of voice acting for effective teaching in the 21st century. In June 2015, the workshop was also brought into written form with Pocholo’s book, “Voice Care for Teachers.”

As a true visionary, Pocholo sees the country as the center of vocal health education in the ASEAN. “We have been hearing about ASEAN Integration, and education is crucial in ensuring that we are building a strong and forward-looking ASEAN community. I would like to do my part in making that happen through Voice Care Philippines. Helping teachers protect their primary teaching tool will not only save their career, but also save the future of the ASEAN region.”


Wednesday, November 18, 2015

SME’s Unite! APEC SME Summit 2015

APEC SME Summit 2015

Leaders of different sectors from all over the world flew to Manila for the 2015 Asia-Pacific Economic Cooperation or APEC on November 17-19. With the theme “Building inclusive economies, building a better world,” APEC 2015 aims to prioritize economic policy thrusts of the member economies in the Asia Pacific region, including human capital development, small and medium enterprises (SME’s) in regional and global markets, sustainable and resilient communities, and enhancement of regional economic integration.

The first day of APEC 2015 opened the doors for SME’s to participate in this international forum with the APEC SME Summit. Hundreds of SME’s, political and economic leaders, media and other organizations filled the Green Sun Hotel in Makati to witness a whole day of exhibits and conferences. The theme of the event is “Innovation and Big Ideas: Pushing Boundaries.”

Selected delegates were given access to “The Eye,” the main hall where the conference happened. The conference featured speakers from various industries to share their knowledge and expertise on innovation in relation to building and managing a business. His Excellency, President Benigno S. Aquino III graced the event with his presence to deliver the keynote address.

The speaker lineup included top-rated CEO’s like Tony Fernandes of Air Asia, Wendy Kopp of Teach for All, Sheila Marcelo of, Bill Barhydt of Abra, Jonathan Swanson of Thumbtack, and our very own Maria Ressa of Rappler. Representatives from multi-national companies also joined the lineup like Karen Reddington of FedEx Asia Pacific, Barbara Navarro of Google, and Scott Anthony of Innosight. Newscaster and TV host Karen Davila was the moderator of the afternoon’s panel discussions. There was also a Zumba break in between to energize the crowd.

The exhibit on the ground floor included organizations that support SME’s like Open Online Academy, Tuldok Animation, Kickstart Ventures Inc., Impact Hub Manila, and Ideaspace Foundation.

The APEC SME Summit 2015 was organized by APEC Business Advisory Council (ABAC), Philippine Center for Entrepreneurship (Go Negosyo), and Asia Society Philippines.


Tuesday, November 17, 2015

The VoiceMaster Inspires Junior Marketers in PJMA’s Juan Big Idea in Baguio

On November 15, 2015, Pocholo “The VoiceMaster” Gonzales inspired and motivated over 3,000 marketing students in PJMA’s Juan Big Idea – North Luzon Edition, held at the University of Baguio Gymnasium. With the theme “A Voyage Towards Marketing Eminence,” the event featured 3 distinguished speakers who shared their knowledge and expertise on the topic of personal branding.

The VoiceMaster Speaks at Juan Big Idea North Luzon Edition

The VoiceMaster energized the afternoon as he took the stage to do his talk entitled “Personal Branding: Social Media Management.” As with every talk, his energetic and dynamic presence on stage easily captivated the audience, coupled with his “sample” of an army of character voices. But of course, he also shared his knowledge and expertise in line with the event’s theme. As a personal branding expert, Pocholo shared how he has established himself as an authority in the field of voice – not only in voice acting, but also in broadcasting and motivational speaking. He shared tips on how anyone can brand themselves, their business and their advocacy simply by having an online presence especially in social media. Furthermore, he also shared his knowledge about reputation management, as it is important not only to be easily found online, but to also make sure that what they find is remarkable.

Juan Big Idea at the University of Baguio

Aside from being entertaining and insightful, the VoiceMaster’s talk was also inspiring, as he spoke a lot about bringing out the greatness inside each person. He talked about having dreams and visions that not only develop one’s self, but also to improve the community and the nation. His final challenge to the young marketers, “Do not waste the opportunity to be an inspiration to other people.”


Monday, November 16, 2015

Holy Child Academy Teachers Got Positive Vibe in their In-Service Training

What better way to start a brand new day and a brand new week than with positive vibes?

On November 16, teachers of the Holy Child Academy from its different branches gathered in the Novaliches campus for their In-Service Training. Over 100 teachers filled the multimedia room for a whole-day training. The INSET started with a morning energizer, where the group was led to an aerobic dance. The opening ceremonies followed, including opening remarks from HCA Novaliches School Head, Mrs. Elizabeth Robledo.

Ada Cuaresma Inspiring and Making the Teachers of Holy Child Academy Laugh

The highlight of the morning was a back-to-back talk on “Positive Attitude in the Workplace” from Voice Care Philippines’ Executive Director Ada Cuaresma, and Sharp Rocket’s Founder, Venchito Tampon.

Ada started her talk with a standup comedy-esque scene as she entertained the teachers with her wit, sense of humor and jokes. She then went on to tell the teachers that it is possible to start each morning with such positivity by learning the secrets of the Law of Attraction. Carrying the humor all throughout, Ada gave the audience an understanding on how to attract positive things, people and situations in their life. She ended her talk with tips on how to harness this principle and apply it in everyday life.

Venchito Tampon on Positive Attitudes in the Workplace

Shortly after, Venchito took the stage to share his knowledge on how to create a positive atmosphere in the workplace. He talked about the traits that positive people possess and contribute to their organization, such as passion and excellence.

Overall, the Holy Child Academy teachers were motivated and given a huge dose of positivity with the morning talk, getting them ready to face the rest of the school year.


Sunday, November 15, 2015

The VoiceMaster’s Homecoming: Voice Care for Teachers in Mariveles, Bataan

For the first time in his 15 years as a motivational speaker and trainer, Pocholo “The VoiceMaster” Gonzales comes back to his hometown in Mariveles, Bataan, to inspire and motivate his fellow Bataenos!

The VoiceMaster on Understanding the Generation Z

On November 13, 2015, hundreds of elementary teachers gathered in the covered court of Alasasin Elementary School as Pocholo and his team conducted a whole-day Voice Care for Teachers workshop. The program started with some opening remarks and introduction from one of Pocholo’s good friends in high school – now school principal – Elda Afable. She recounted her memories of the VoiceMaster back when they were students, and expressed her excitement to witness him become Bataan’s pride with all that he has accomplished. The VoiceMaster’s own father, Luis Gonzales, also took the stage to share his own introduction and remarks about his son.

After the opening ceremonies, Pocholo took the stage and delivered a motivational seminar entitled “Understanding the Generation Z.” He shared his knowledge and expertise in dealing with the youth, and inspired the teachers to be open and embracing of the new generation’s mindset and their need to be taught differently in the classroom. Pocholo also inspired the teachers to become an inspiration to their students, not by bombarding them with information, but by providing guidance and motivating their students to cultivate their talents and pursue their dreams.

Posture Exercise

Right after the VoiceMaster’s motivating and memorable talk, it was Voice Care Philippines’s Executive Director Ada Cuaresma’s turn to deliver the Voice Care for Teachers workshop. She started her talk with an activity to remind teachers to come up with creative ways to approach classroom teaching. She then went on to discuss the science of voice, and taught the participants exercises to correct posture and observe proper breathing. She ended her talk with helpful tips on how to take care of the voice.

Voice Care Philippines Training Tea

Last but not the least, Andrew San Fernando did a talk on “Voice Acting for Effective Teaching.” He taught the basic elements of voice that teachers can utilize to make their teaching more engaging in the classroom. He also gave exercises where teachers got the chance to “play” with their voice and create fun characters.

Gonzales Family Witnessing the VoiceMaster's Talk

The whole-day event ended with impactful and inspirational words from the VoiceMaster. He expressed how happy and grateful he was to be given the opportunity not only to speak in his hometown, but more importantly, to be witnessed by his parents as a motivational speaker for the first time. The VoiceMaster also left the teachers with a challenge to become a pride of Mariveles, by using their teaching vocation to inspire and bring out the greatness in the young people of the country.


Saturday, November 14, 2015

Voice Care Philippines Conducts Public Speaking and Voice Care Workshop for Future Teachers

The Speech and Theater Arts Guild in Education (STAGE) of the Philippine Normal University organized a lecture series called “PASSCODE: 3P – Pagsasalita. Pagkukuwento. Panonood.” The series aims to educate the students how performing arts skills such as speaking and storytelling can be used in the classroom.

Ada Cuaresma teaches Public Speaking in Passcode Pagsasalita

On November 14, the first leg of the series, Pagsasalita, was held at the MB Auditorium. Around 50 students attended as the trainers of Voice Care Philippines taught about the importance of voice in teaching. In the morning, Voice Care Philippines’ Executive Director, Ada Cuaresma, delivered a talk entitled “Pagsasalita: Public Speaking 101,” where she shared her knowledge about effective public speaking. Ada started her talk with a dose of motivation, by sharing her journey as a motivational speaker and how she fulfilled her dream of becoming one. She then discussed the common fears in public speaking, as well as how to use the pitch, volume and tempo to create a more impactful presentation.

Voice Care for Teachers Workshop in PNU

In the afternoon, the participants were treated to a mini-Voice Care for Teachers workshop, with Ada back on stage. She talked about the importance of voice, and the factors that make teachers prone to voice problems. Ada then walked the participants through exercises to correct posture and practice deep breathing. She ended her talk with useful tips on how to take good care of the voice.

After Ada, it was Andrew San Fernando’s turn to conduct his module, “Voice Acting for Effective Teaching.” Andrew started his talk by sharing his experience as a voice artist, and even showcasing his talent in imitating voices of some famous characters and personalities. He then taught the voice acting workshop proper, where he gave the students warm up exercises to explore pitch range, resonators and many more. He also explained how creating characters can help in teaching effectively in the classroom.

The “Pagsasalita” leg of the lecture series is, indeed, a success.


Saturday, November 7, 2015

The VoiceMaster Inspires 5,000 Student Leaders at CLASS-PAM 1.0

The Bren Z. Guiao Convention Center in San Fernando, Pampanga was jam-packed with 5,000 student leaders from several public and private schools in Central Luzon for the Central Luzon Assembly of Student Leaders – Pampanga 1.0, or “CLASS-PAM 1.0.” The event was held on November 5, 2015 with the theme “Diversity on the Road to Convergence.”

The VoiceMaster Inspiring 5000 Young Student Leaders in Central Luzon

CLASS-PAM 1.0 was greeted with an entertaining and captivating talk from Pocholo “The VoiceMaster” Gonzales, who was the first speaker for the event. His talk entitled “Inspiring the Youth Today for a Motivated Future” centered around leadership principles to inspire young people towards becoming a person of influence in their own way.

After breaking the ice with a simple yet energizing activity, the VoiceMaster shared his own journey as a youth leader – as a student all the way to founding one of the biggest youth media organizations in the country, Voice of the Youth Network. He also talked about Dr. Jose Rizal, our national hero, and introduced Rizal’s qualities and accomplishments that make him a timeless epitome of greatness and excellence of the Filipino people. With this in mind, he challenged the youth to become a modern-day Rizal in their own right, by becoming an inspiration to their fellow youth.

The VoiceMaster also inspired the participants to find their calling in life, and take action to its fulfillment. He ended the talk with his famous Pochology quote, “Availability is your best ability,” which served as a final commission to the student leaders to respond to the opportunities they encounter in life.


Wednesday, November 4, 2015

Bulacan Teachers Get a Second Serving of Voice Care for Teachers Workshop

Over 100 Elementary and High School teachers of San Jose del Monte, Bulacan gathered at the conference hall of Grotto Vista Resort on November 2, 2015 for the 1-day “Voice Care for Teachers” workshop. The team of Voice Care Philippines came back to teach the second batch of teachers regarding voice care, following the success of its first run last September.

The VoiceMaster on Understanding the Generation Z

After the opening ceremonies and welcome remarks, the workshop began with an inspiring and motivating talk by Voice Care Philippines founder, Pocholo “The VoiceMaster” Gonzales. He brightened the morning with his wit, charm, humor and even voice acting prowess. The highlight of his talk, however, is on understanding the Generation Z – the new generation that fills the classrooms of today. With his extensive experience of working with the youth, Pocholo shares his learning through research and experience regarding the lifestyle and behaviors of this new breed of young people, and how to best motivate them to learn. The teachers learned about the language, applications, games and many other tools that kids of today use, and caught a glimpse of their ‘virtual world’. Pocholo also motivated and inspired the teachers to love their vocation, which he considers the most influential vocation in the world.

Voice Care Philippines Executive Director Ada Cuaresma on Voice Care

Shortly before lunch break, Voice Care Philippines Executive Director Ada Cuaresma took the stage to do the Voice Care workshop proper. Ada opened with an icebreaker to remind teachers to expand their horizons when it comes to teaching the Generation Z. She then went into the science of voice, and gave the teachers a simple yet helpful explanation of how voice is produced. She also gave tips on how to take good care of the voice.

After lunch, another one of Voice Care Philippines’ trainers, Andrew San Fernando, facilitated a workshop on “Voice Acting for Effective Teaching.” Andrew shared his journey to the voice acting world – starting from when he became one of the VoiceMaster’s protégé, up to establishing his own name and career. He then talked about the elements of the voice that make a teacher sound more confident and effective in teaching their students. He also gave voice exercises for the participants to explore their vocal range and release tension from facial muscles that are essential to producing voice.

Voice Monster Andrew San Fernando teaches Voice Acting for Effective Teaching

Overall, it was a day of fun-filled and memorable learning for the teachers, who have paid attention this closely to their voice, perhaps for the first time in their lives.


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