The Pochologist Motivates Employees in their Monthly Pulong-Pulong

Every first Monday of the month, the employees of the Alcantara Group of Companies gather to keep abreast of updates, to touchbase across the team, and to also learn a thing or two on how they can become better in their line of work. On June 5^th, Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales was invited as the guest speaker to empower the employees about having passion in their work.



After an icebreaker, Pocholo shared about his journey to discovering his passion for voice acting at a very young age, growing up in the province of Mariveles, Bataan. He then talked about how he started to pursue that passion at age 16 in DZMM, as well as the challenges and obstacles he met along the way. Pocholo also shared how he built his company and his voice acting school, fueled not only by his passion for the craft, but also for opening the doors of the industry to those who aspire to become part of it.

Pocholo used his story as an example of how important passion is in carrying out one’s work. He spoke about passion as the fire that makes a person look forward to waking up and going to work everyday, the fuel that helps a person push forth in times of adversity. And yes, Pocholo wowed the audience by doing an ensemble of voice impressions – from cartoon characters to famous personalities and celebrities.



Pocholo also spoke about one of his favorite people, National Hero Dr. Jose Rizal, and set him as an example of a man of passion. Pocholo talked a little bit about the history of Rizal, and how he was able to write novels, meet people and travel the world despite his lack of technology and freedom. The mini-history class became a challenge to the audience to discover their own greatness and become the best version of themselves.

Pocholo then transitioned to his main topic, “8 to be Great”. He shared to the audience the 8 qualities that make a person great – including passion, purpose and gratitude. Towards the end, Pocholo encouraged the employees to aim not just to be happy but to be great.



Alcantara Group of Companies spans across a wide range of industries, including power generation, agribusiness, forestry, transportation, real estate and construction.

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Pochology Academy Conducts Communications Training for PSMBFI

The Public Safety Mutual Benefit Fund Inc., held its mid-year sales review last May 19, 2017. Over 90 PSMBFI Regional Directors from all over the Philippines gathered at the Greenhills Elan Hotel in San Juan for a whole day event of business planning and strategizing. The event was capped off with a seminar on effective communication, facilitated by Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales.



In the seminar entitled “Effective Communication for Leaders,” Pocholo started on an inspirational note by sharing his story. He shared how he got into voice acting, radio broadcasting, motivational speaking – and how he has developed the passion to teach other people to appreciate and care for their voice. Pocholo also discussed a little bit about the voice acting industry, and how it has evolved from when he started more than two decades ago. And yes, he also amazed the audience with his repertoire of voice character impressions!

Pocholo then proceeded to the main topic on effective communication, with a focus on the voice. He sent the powerful message that the voice is the most powerful human instrument, as it has the power to start a war or express the greatest love. He then talked about 4 important qualities of an effective communication, which he summed up in an acronym of the Filipino word LAHI – love, authenticity, honesty and integrity. “People don’t care how much you know until they know how much you care,” were the wise words of the VoiceMaster. He said that in order for people to want to communicate with you, they should feel that your intentions are pure and clean.

Pocholo also discussed the different elements of the voice such as pitch, volume, prosody, and timbre, and how these elements affect the quality and the meaning that one’s message is trying to convey. He then ended his presentation by reminding the participants that at the end of the day, it’s not WHAT you say, but HOW you say it.

Pocholo then called onstage one of his trainers in Pochology Academy, Ada Cuaresma. Dubbed as the “Voice Care Queen,” Ada is the Executive Director of Voice Care Philippines, and has worked with the VoiceMaster to conduct workshops all over the country. Ada was a student of the VoiceMaster in his voice acting school.



Ada assisted in facilitating a mini-workshop on effective communication. Using the acronym “C.L.E.A.R.,” she discussed the 5 elements that make an effective communication – clarity, listening, energy, authenticity and rapport. Ada led the participants through a series of exercises in order for them to experientially learn how to communicate as effective leaders and public speakers.

Public Safety Mutual Benefit Fund Inc. (PSMBFI) is a non-stock, non-profit mutual benefit fund organization whose mission is to provide insurance protection to public safety practitioners, both uniformed and civilian.

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Pochology Academy Kicks Off 2017 with a Leadership Workshop for a Construction Company

The S.L. Development Construction Corporation held its 5^th Annual Project Management Review at the New World Manila Bay Hotel on January 3 and 4, 2017. Over 80 employees – engineers, foremen, project managers, and supervisors – attended the event, where they will be presenting the projects that will become the company’s focus in 2017.

Pochology Academy was invited to conduct a whole-day Team Effectiveness and Leadership Workshop on the first day of the event. The goal of the workshop is to teach and instill leadership principles to SLDCC’s employees, which they can apply to their day-to-day functions in the workplace.



The program started with a powerful motivational talk from Pocholo “The VoiceMaster” Gonzales, Founder of Pochology Academy. Pocholo set the energy high during his talk, entertaining the audience with his witty stories, hugot lines, and repertoire of character voices. He shared the story of his journey as the VoiceMaster, from starting with a small dream to becoming an instrument to enable others to pursue theirs. He also told of his struggles and challenges that fueled him to live a life of passion and purpose. At the end of his talk, he encouraged the audience to create meaning in their work. His unforgettable piece of advice: “love your job, and your job will love you back.”



Pocholo’s inspiring talk was followed by the workshop proper, which was facilitated by one of Pochology Academy trainers, Ada Cuaresma. The workshop started with a discussion on trust, which Ada identified as the “heart of leadership.” The participants were divided into groups, who took turns to role-play scenarios of low trust in the workplace.

After lunch, Pocholo came back onstage to share more principles on leadership. He talked about vision, passion and influence as the keys to being the kind of leader that people would want to follow. After his talk, Ada facilitated a workshop on communication, the most crucial skill for a leader to learn and develop. The workshop tackled 3 important aspects of communication, especially for leaders in the workplace: listening, giving encouragement and handling conflict. The workshop closed with an action planning session, where the participants were asked to write down concrete, actionable steps to apply what ther learned when they go back to the workplace.



The day capped off with a double-celebration for SLDCC – the company’s 25^th anniversary and the birthday of their President, Ms. Anita Uy – which Ada and Pocholo also hosted.

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Pochology Academy Conducts Public Speaking Workshop for PLDT Employees Credit Cooperative

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On November 26, the PLDT Employees Credit Cooperative, Inc. or PECCI organized a one-day workshop on Public Speaking and Effective Communication, held at its headquarters in Universal Re Building in Makati City. Over 20 PECCI officers and PLDT managers attended the workshop to hone their skills in public speaking, which will be useful in their business presentations, board meetings and even their everyday communication within the organization.

Pochology Academy was invited to conduct the workshop, led by its founder Pocholo “The VoiceMaster” Gonzales. After some introduction and welcome remarks, the workshop began with a motivational talk by the VoiceMaster on how to speak so people will listen. During his presentation, the VoiceMaster demonstrated and shared the tools and techniques that he uses that made him one of the country’s most sought-after speakers. He emphasized that the first thing speakers need to develop is the mindset that they are public speakers in all shapes and forms, and that they should see speaking engagements as a two-way communication with the audience, instead of a lecture.

The VoiceMaster also inspired the participants to look at public speaking not just as a way to communicate their message to an audience, but also as an avenue to express what they are passionate about in a way that is inspiring and motivating to their audience. He also spoke about the power of the voice, and encouraged the participants to look at their voice as the “force” that can transform the lives of those that would receive their message.

After the VoiceMaster’s inspirational talk, Pochology Academy trainer Ada Cuaresma started the workshop proper with a group activity. She gave the participants a mini-workshop on voice, and gave them tools, techniques and exercises to develop their vocal power, and tips on how to take care of their most valuable tool in public speaking.

The voice training was followed by another mini-workshop, this time on managing public speaking anxiety and engaging the audience. The participants were led through a series of fun activities to help them become more confident, and to enable them to speak naturally and spontaneously in front of their audience. They were also given 4 elements that they can incorporate into their presentations to better involve the audience in their public speaking.

The day capped off with the participants lining up to have the VoiceMaster sign their copy of his book, “Gusto Kong Maging Voice Talent,” which was given to the participants by PECCI as a token.

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The VoiceMaster Motivates Insular Life’s Million-Dollar Roundtable Qualifiers

On May 17, 2016, Insular Life’s Million-Dollar Roundtable (MDRT) 2016 held its first monthly assembly at the Insular Life Corporate Center in Alabang, Muntinlupa City. Over 40 MDRT qualifiers and aspirants gathered to meet and greet their respective buddy for the MDRT Mentoring Program.

Pocholo “The VoiceMaster” Gonzales was invited as the motivational speaker for the assembly. In his talk entitled “Make It Happen: Creating the Future Now,” the VoiceMaster shared his humble beginnings, and how his persistence and dedication to his vision enabled him to overcome obstacles and lead him to where he is today. He shared his life principles about achieving success, setting goals, and making most out of the present moment.

The VoiceMaster also talked about time management, which he equated to “life management.” According to him, time is not something you manage, as everyone has 24 hours, and what we really manage are our priorities and tasks. He emphasized the importance of taking action, and on acting on one’s ideas, skills and passions.

The VoiceMaster shared the stage with Ada Cuaresma, one of Pochology Academy’s trainers. In her short talk, Ada discussed the importance of consciously creating positive habits that contribute to one’s long-term success. She shared the “7 Microhabits of Highly Successful People,” which consists of 7 small activities that one can do every morning to start their day right.

The Insular Life Million-Dollar Roundtable is comprised of insurance agents who belong to the top percentile of the company in terms of their sales performance. During the mentoring program, MDRT qualifiers act as mentors to the aspirants to help them achieve their goals.

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Management Training for Mikolas Trading Corporation

On April 20, Pocholo “The VoiceMaster” Gonzales conducted a whole-day workshop for the managers of Mikolas Trading Corporation.

Fourteen managers from the different departments of the company – Human Resources, Finance, Inventory, Production, etc. – gathered in the training hall for a Management Workshop that Pocholo conducted together with Voice Care Philippines’ Executive Director Ada Cuaresma.

The workshop started with a motivational talk from the VoiceMaster, who spoke about “Purpose-Driven Work”. He opened his talk by sharing his own story of how he lived his life by pursuing nothing but his passion, and doing only what he desires to do. He then shared the different principles that contribute to living a life of purpose and meaning – principles of success, attitude, goals, among many others.

After Pocholo’s very inspiring talk, Ada proceeded with an in-depth workshop on team effectiveness. The training was based on the 5 dysfunctions of a team, and how to resolve each dysfunction in order to become a more cohesive organization. Ada conducted a series of activities that help develop improve communication, handling conflict and being accountable. The participants were also given a chance to brainstorm and reflect on their learnings, and to also voice their concern regarding their challenges within the organization.

On the last part of the workshop, Pocholo shared what he called the “success checklist,” where he gave tips on how to set goals and achieve them. He also shared his quotable quotes which he fondly calls “Pochology”.

Mikolas Trading Corporation is a company that manufactures pet grooming products, like the Playpets shampoo. Its vision is to be the number one producer of consumer products in Southeast Asia.

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PUP AIESEC’s Youth Leadership Development Seminar

AIESEC Polytechnic University of the Philippines held its second Youth Leadership Conference on April 2, 2016 at the PUP Theater, College of Communication in Sta. Mesa. Around 200 students from different schools all over the Philippines joined this one-day event which aimed to empower the youth and train them to be relevant leaders of the nation. With its focus on bridging the gap between social classes and cultures, YLDC featured speakers who spoke about the theme.

Voice Care Philippines Executive Director and Pochology Academy trainer Ada Cuaresma was one of the speakers in the first half of the seminar. She gave an inspiring talk which invited the participants to think about themselves and bridge the biggest gap anyone could ever face in their life – where they are and where they want to be. Ada encouraged the students to discover their life purpose, and shared her own personal journey on how she was able to find hers through the use of her voice in training and motivational speaking.

Ada gave the participants simple steps on how to discover their life purpose with the use of 5 questions. After which, she also encouraged the participants to believe in their capacity for pursuing their dreams. She explained how everyone is designed to succeed, and that nothing is impossible as long as we believe it.

AIESEC PUP is a subset of AIESEC, the largest international student organization, which serves as a platform for young people to discover and develop their potential to have a positive impact in the society. To date, AIESEC is present in 1,100 universities in 128 countries and territories.

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Pitch Perfect: Voice Care Workshop for Zoomanity Group’s Sales and Marketing Team

The Sales and Marketing team of Zoomanity Group from all over the country, including CEO's and COO's, gathered at the Misono Restaurant in Makati on February 17 for their Internal Marketing Summit. The event is a whole-day learning affair for the team, where they get to share ideas to help improve their team’s performance, and also gain knowledge and strategies outside of the theme park/zoo industry through invited guest speakers.

Two speakers were invited to speak during the first half of the day. The first speaker was Carmie De Leon, Vice President for Sales and Marketing of Healthway Medical. Carmie shared her best sales and marketing practices even way back when she was starting as a Medical Representative. She spoke about how she has established relationships with her prospects and clients not only by building rapport, but also by being sensitive to their personal needs. She encouraged the participants to have the “store owner mindset,” where the sales person doesn’t just see himself as someone who sells the product, but rather, someone who is representative of the product and brand. Carmie’s unconventional yet sensible tips were truly useful for the participants of her talk, like forcing customers to complain about their service so they can further improve. Last but not the least, she shared wonderful insights from the health care industry that could very well be duplicated on their field (theme park).

After the talk and a long Q&A session with the participants, up next was Voice Care Philippines’ Executive Director Ada Cuaresma, and also one of the trainers of Pochology Academy. In Ada’s talk entitled “Pitch Perfect,” Ada conducted a mini-workshop to teach participants how to be more powerful in selling and marketing through speech and voice. According to her, the “what you say” (speech) and “how you say it” should go hand-in-hand in order to make sales pitches that sell. You cannot simply improve your pitch’s content without rehearsing your presentation, and vice versa. Ada gave the participants exercises on breathing, posture, pitch and volume. She introduced both the science and the art of voice by teaching participants how to develop their vocal power and variety.

After lunch, the group did some brainstorming activities where they practiced what they have learned from the speakers in the morning.

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Pochology Academy Holds Teambuilding for Makati City Hall’s YSDD

Pocholo “The VoiceMaster” Gonzales has taken his motivational speaking and training expertise to the next level with POCHOLOGY ACADEMY, his very own training organization that aims to inspire every ASEAN citizen towards greatness, excellence and success. Composed of young, vibrant, energetic trainers and motivational speakers, Pochology Academy offers seminars, workshops and teambuilding events, teaching life skills that will not only inspire and motivate, but also empower people to reach their highest potential.

On November 27, 2015, Pochology Academy travelled to the beautiful La Virginia Resort in Batangas to facilitate a half-day capacity building seminar for Makati City Hall’s Youth and Sports Development Department. Together with his team, Pocholo taught the 100-staff department on building an effective team.

The seminar started with Pocholo’s motivational talk entitled “Purpose-Driven Work.” He started by sharing his experience as a professional, as an entrepreneur and as a leader, and how he has developed his skills with the belief that there is greatness inside of him that he can impart to everyone he works with. His talk focused on self-development, and the essential elements that makes a person successful. He shared the importance of setting goals, having the right attitude and being open to learning, in order to develop one’s self as a well-rounded individual, consequently making him a great contributor to a team. Pocholo also shared his experience on working with the youth, and how YSDD can build better programs that would help young people develop and use their skills and talents towards positive social change.

The teambuilding proper commenced after Pocholo’s talk. The facilitators – Ada Cuaresma, Andrew San Fernando and Joan Banagan – led the group in activities that reinforced creativity, collaboration and teamwork. The activities were followed by a reflection, where some volunteers shared their insights on the importance of communicating with their colleagues to come up with ideas, foster camaraderie and work together towards a shared vision.

The YSDD team left the seminar with a more positive vibe and excitement in carrying out their work in the department.

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The VoiceMaster Motivates Employees to a ‘Purpose-Driven Work’

On October 28, 2015, Pocholo “The VoiceMaster” Gonzales motivated the employees of RCDG Construction Corporation during their teambuilding activity, held at the Nuevo Zamboanga College Laboratory Hotel in Zamboanga City.

In his motivational talk entitled “Purpose-Driven Work,” the VoiceMaster shared his experiential knowledge on how to have not just a positive outLOOK, but also a positive outPUT in the workplace. He shared anecdotes on success, happiness, focus, vision, and believing in one’s capacity to achieve greatness and excellence regardless of the kind of work they have.

He also shared his own story, and inspired the participants to dream big, not only for themselves, but for the organization they belong to. He reminded everyone that the monthly paycheck should not be the only motivation of an employee to do their work. Rather, each person in the company should think of the impact of their work to their colleagues, the organization, and even the nation.

At the end of his talk, representatives from each department shared their biggest takeaway from the VoiceMaster’s talk. Many of them felt inspired and empowered, and committed to be more focused, grateful and enthusiastic about their work.

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The VoiceMaster Ignites Leadership Spirit of the Youth in CEU-SELAM's Emerging Leaders Seminar

“Leadership is the capacity to influence others through inspiration motivated by a passion, generated by a vision, produced by a conviction, ignited by a purpose.”​

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Pocholo “The VoiceMaster” Gonzales has once again inspired and motivated the youth, and this time, it is about passion and integrity in leadership. On July 11, 2015, the VoiceMaster spoke to almost 300 students in the School of Education- Liberal Arts- Music- Social Work (SELAMS) “Emerging Leaders Seminar” held at the Librada Avelino Auditorium of Centro Escolar University. The seminar aims to develop the potential leadership skills of SELAMS students and inculcate in them the importance of honesty and transparency in leadership.

 Pocholo shared his journey to becoming the VoiceMaster by honing his leadership skills for the past 20 years – as a voice artist and teacher, a youth advocate, and a motivational speaker. He then went on to share his favorite definition of leadership and defined each aspect of it (purpose, convction, vision, passion, inspiration, and influence).

One of the highlights of the talk was when the VoiceMaster called on stage his son, Patrick Gabriel Gonzales. Patrick is the youngest broadcaster and motivational speaker, having started his “career” at the age of 8. Patrick shared his own thoughts about leadership, which mesmerized the crowd. Patrick also showcased his own voice acting talent by doing the voice of Russell from Disney’s “Up”.

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DEPED National SSG Students and Teachers Leadership Training

Pocholo “The VoiceMaster” Gonzales has yet again inspired 1,000 students in the National SSG Students and Advisers Training in Iloilo National High School on March 1, 2015. He shared his words of wisdom on how the youth can be an epitome of greatness and excellence like our national hero, Dr. Jose Rizal.

Of course, his talk wouldn’t be complete without captivating the audience with his voice. He amazed the audience by doing a live radio drama onstage, where he voiced 5 characters including sound effects! He ended his talk with a powerful and empowering idea of LEADING your dream instead of chasing it.

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The VoiceMaster wows Makati City Social Welfare Department

 Leadership is among the things The VoiceMaster is good at. And of course, he’s got the voice that’s capable of hooking people whenever he starts to talk. No wonder, he rocks the house whenever he gives a talk on leadership. Imagine, great leadership skills and voice in one.

 Indeed, it was what happened when he gave a talk to the Makati City Social Welfare Department. His audience, a group of passionate people, did not just learn a lot from him. They had fun, too.

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